Kellogg on Branding: The Marketing Faculty of theKellogg School of Management
by Alice M. Tybout
ISBN 13: 9780471690160
Format: Illustrated (352 pages) Publisher: Wiley Published: 25 Oct 2005
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Kellogg on Branding in a Hyper–Connected World
by Alice M. Tybout,Tim Calkins
ISBN 13: 9781119533184
Format: Hardcover (368 pages) Publisher: Wiley Published: 30 Apr 2019